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Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retailspace. Sports Direct is reopening its flagship store, following a £10m refurbishment.
Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs. The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brandenvironment.
When we look at how retailstrategy has changed in the last 20 years, the transition has been remarkable. No one can deny the success of online selling, yet retail remains a constant. This new retail experience acknowledges and blends elements of online shopping and digital marketing to draw people into the store.
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