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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

This store will be one of our most advanced to date and will bring to life the Sports Direct brand in a physical space, enabling consumers to engage in an innovative shopping experience first-hand. Set to open in late 2022, the store will feature the brand’s new premium design across five floors. Company, Hugo Boss and Lacoste.

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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Outdoor America Images is a full-service supplier of Visual Branding solutions that enhance brand identity. Learn more at rainier.com.

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Make a statement with signs and graphics

Retail Focus

Liberty managing director Will Smith said: “The project required external and internal window graphics, floor graphics, wall coverings and other displays and features, including outdoor flags and a fully decorated treadmill.

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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

But the site inspires consumers to embrace the outdoors as well. Branded environments. The practice of extending a brand’s identity and characteristics to spaces and places goes deeper than positioning a logo on a wall and incorporating furniture in the brand’s colour scheme.

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The human value add in an AI-driven world

Inside Retail

Another favourite is American Patagonia, it isn’t just about outdoor gear – it represents environmental responsibility, appealing deeply to its eco-conscious customers. These brands evoke emotions and shared values, making people feel part of something larger, a community with purpose.

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Taking Shape

Design Middleeast

Sumaya Dabbagh, founder of Dabbagh Architects, says: “ The architectural approach focuses on the experience of the visitor, allowing them to connect the indoors to the outdoors, to view different elements from various routes and vantage points, and to revive the once sacred vestiges in a contemporary context.

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Ideas for Spring Brand Activation Planning

Trade Show Booth Companies - Trade Group

It’s about fresh starts, vibrant colors, and outdoor activities. It’s up to event planners to harness this energy and create memorable brand activations. Spring is in the air! Blooming flowers, chirping birds, and longer days. Spring is a time of renewal and rejuvenation.