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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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German toy brand Haba just opened its first store in China. Here’s why

Inside Retail

Apart from the United States, the foray into the Chinese market is the first time the brand has gone overseas. Haba’s product offerings are quite holistic, and that has made its growth quite resilient in the face of these current economic headwinds that are sweeping across global markets. “We Going digital.

Marketing 130
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Rainier Industries Acquires Outdoor America Images Corporation

VMS

Key practice areas for both organizations include Sports Marketing, Events and Venues, Out of Home Advertising, Corporate Branded Environments, Industrial Art, Retailer Branding and Product Activation, and Tradeshow Marketing, to name a few. Said Chris Inverso, CEO, Rainier Display. Learn more at rainier.com.

Outdoor 52
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5 Key Considerations for Designing a New Retail Experience

Quarter 20

When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. Incorporate digital. Contact us.

Design 52
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Sustainable Materials in Retail Fixture Design

Quarter 20

These suppliers may use renewable energy, co-generation, or waste-to-energy strategies. We bring beautiful brand experiences to both defined and desired audiences. Beyond materials, some retailers take a holistic view of sustainability, and source from suppliers that incorporate sustainability into their production process. Contact us.

Design 52
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Retail Environment Design: Upcoming Trends

Quarter 20

Brick and mortar retailers may see this shift as a growth opportunity, which focusses on the establishment of a more experiential retail environment design. We bring beautiful brand experiences to both defined and desired audiences. This year, there have been notable retail industry events exemplifying these trends. Contact us.

Design 52