article thumbnail

How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

article thumbnail

Why Nike is putting used sneakers back on the shelf

Inside Retail

According to ThredUp, a digital platform in the US that enables consumers to buy and sell secondhand clothing, the resale market grew 21 times faster than the retail market overall in 2016-2019, and is expected to be worth US$51 billion by 2023.

Fashion 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

This store will be one of our most advanced to date and will bring to life the Sports Direct brand in a physical space, enabling consumers to engage in an innovative shopping experience first-hand. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

article thumbnail

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. It’s a clever way of encouraging kids to come into the Nike store and connect with the brand in a way they’re familiar with and that interests them.

Apparel 173
article thumbnail

German toy brand Haba just opened its first store in China. Here’s why

Inside Retail

Apart from the United States, the foray into the Chinese market is the first time the brand has gone overseas. Haba’s product offerings are quite holistic, and that has made its growth quite resilient in the face of these current economic headwinds that are sweeping across global markets. “We

Marketing 130
article thumbnail

Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

article thumbnail

Tradeshow & Exhibit Trends For MRO AMERICA’S 2022

Trade Group

The upcoming event promises to be bigger and better than the previous year, as people become accustomed to live marketing events once again. However, if it’s been two or three years since your last show at MRO Americas, you might need to catch up on some of the new event marketing concepts that are trending. Branded Environment.