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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Laings opens debut OMEGA showroom for Wales in St David’s

Retail Focus

The renowned watchmaker has taken an 838 sq ft space, which is both the first mono-brand showroom to be operated by Laings, and the first dedicated store for OMEGA in Wales. Even the brand’s own bespoke fragrance will be flowing into the store via the air-conditioning system, immersing clients in the world of OMEGA.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

"We imagined the next iteration of the brand's environment as a moodier and more intimate experience," Posada told Dezeen. "We We wanted the space to evoke the feeling of some old members' clubs you might find around London.". Much like the main retail space, Cafe?

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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

Inside, Imagined Landscape is an entirely curated experience that incorporates multiple spaces, blending the physical and digital realms. Branded environments. It’s the art of designing an immersive experience encapsulating a brand’s essence. Additional items include T-shirts, skirts, and trousers.

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The human value add in an AI-driven world

Inside Retail

So there’s a question coming to light amidst this wave of automation. The role of in-store experiences, community events, and exceptional customer service and sales associates is more critical than ever, data already shows the trust sales associates bring to purchases made within the luxury space.

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Make a statement with signs and graphics

Retail Focus

The product features specialist light blocking properties that helped Capital INK overcome a key challenge with the application. At Paddington Square, London’s newest shopping and dining quarter, branded environment specialist Moss created two large pieces as part of a new public art programme at the location.

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