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The human value add in an AI-driven world

Inside Retail

So there’s a question coming to light amidst this wave of automation. Another favourite is American Patagonia, it isn’t just about outdoor gear – it represents environmental responsibility, appealing deeply to its eco-conscious customers. Where does competitive advantage come from once successful retailers have all utilised AI?

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Make a statement with signs and graphics

Retail Focus

The product features specialist light blocking properties that helped Capital INK overcome a key challenge with the application. At Paddington Square, London’s newest shopping and dining quarter, branded environment specialist Moss created two large pieces as part of a new public art programme at the location.

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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

But the site inspires consumers to embrace the outdoors as well. Branded environments. The practice of extending a brand’s identity and characteristics to spaces and places goes deeper than positioning a logo on a wall and incorporating furniture in the brand’s colour scheme.

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Taking Shape

Design Middleeast

Sumaya Dabbagh, founder of Dabbagh Architects, says: “ The architectural approach focuses on the experience of the visitor, allowing them to connect the indoors to the outdoors, to view different elements from various routes and vantage points, and to revive the once sacred vestiges in a contemporary context.

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Ideas for Spring Brand Activation Planning

Trade Show Booth Companies - Trade Group

It’s about fresh starts, vibrant colors, and outdoor activities. It’s up to event planners to harness this energy and create memorable brand activations. Whether it’s a garden party vibe or a spring festival theme, ensure it resonates with your brand and audience. Spring is in the air!