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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Laings opens debut OMEGA showroom for Wales in St David’s

Retail Focus

The showroom’s unique design encapsulates the essence of OMEGA including plush red carpets and low hanging lighting, with signature gold accents to mirror the iconic OMEGA timepieces. Even the brand’s own bespoke fragrance will be flowing into the store via the air-conditioning system, immersing clients in the world of OMEGA.

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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

We imagined the next iteration of the brand's environment as a moodier and more intimate experience," Posada told Dezeen. "We Rather than riffing on the design of Aimé Leon Dore 's first-ever store in New York, the London flagship was designed to provide a contrasting experience. "We

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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

Branded environments. The practice of extending a brand’s identity and characteristics to spaces and places goes deeper than positioning a logo on a wall and incorporating furniture in the brand’s colour scheme. But the site inspires consumers to embrace the outdoors as well.

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The human value add in an AI-driven world

Inside Retail

So there’s a question coming to light amidst this wave of automation. Today’s stores are immersive brand environments where customers can truly experience a brand’s essence. Where does competitive advantage come from once successful retailers have all utilised AI?

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Make a statement with signs and graphics

Retail Focus

The product features specialist light blocking properties that helped Capital INK overcome a key challenge with the application. At Paddington Square, London’s newest shopping and dining quarter, branded environment specialist Moss created two large pieces as part of a new public art programme at the location.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs. The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brand environment.