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The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brandenvironment. These spaces allow for complete control over the customer experience, from the exterior design to the interior layout and product presentation.
Retail designers should be thinking about flexibility and mixed-use capabilities while conceiving a new retail concept and planning a store layout. Locally curated stores go personal Our renewed sense of community might supercharge the necessity for brands to customise stores for local audiences. What if this was flipped?
On has opened a trainer store on London's Regent Street "Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based," said On's head of brandenvironments Nicholas Martin. It is performance-run culture that is infused into everything we do."
The values of the brand are experienced through different brandedenvironments. An example office layout was developed from concept to detail design, which acts as a bases of design for the rest of the work floors in the building. The diverse program in the building is driven by human and technology themes.
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