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Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retailspace. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq.
New York interior designer Sarita Posada has layered "lived-in" details and rich textures inside the first London store from fashion and lifestyle label Aimé Leon Dore. We imagined the next iteration of the brand'senvironment as a moodier and more intimate experience," Posada told Dezeen. "We
This is not the work of a famous artist, this is Imagined Landscape, by British luxury fashion house Burberry. . It’s one of several international activations centred around the brand’s latest outerwear silhouettes and revolutionary fabric gabardine. Brandedenvironments. However, this is retail in the 21st century.
Of course, nowadays, signs and graphics now also play a major role in creating a certain environment for shoppers. In a special showcase, Retail Focus looks across the industry for some of the more unusual applications in recent times, paying tribute to the retailers and creatives involved in these projects.
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