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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

Sports retail giant, Frasers Group, has opened a new flagship Sports Direct store in Manchester, providing sports enthusiasts with a modern and engaging retail experience. Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences.

Curate 162
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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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The human value add in an AI-driven world

Inside Retail

Sure, AI can provide impressive insights and streamline operations, but brands that place human connection and emotion at the centre of their strategy will ultimately hold a distinct advantage and differentiate themselves from others. Instead, it’s proven customers stick with brands that genuinely understand and value them.

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5 Key Considerations for Designing a New Retail Experience

Quarter 20

When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. Engage the five senses. Only retail stores can fully engage all 5 of the customer’s senses, particularly touch, smell, and taste. Use technology to engage the customer and make your processes more efficient.

Design 52
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Diverse Voices & Powerful Narratives in the Workplace

All Work

Brand experience and storytelling are integral parts of LinkedIn’s community and culture-building strategy, with each office location designed to reflect local stories informed by research and dialogue with employees. How are restrooms labeled? Even small details can send an important signal.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands. Ghalia BOUSTANI.