Nikeland is just the beginning of Nike’s bid to win over Generation Alpha
Inside Retail
NOVEMBER 22, 2021
It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. Mashups of exercises, zen poses and activities reimagine fitness as we know it. And it engages kids where they are most present – online.
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