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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

This store will be one of our most advanced to date and will bring to life the Sports Direct brand in a physical space, enabling consumers to engage in an innovative shopping experience first-hand. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. It’s a clever way of encouraging kids to come into the Nike store and connect with the brand in a way they’re familiar with and that interests them.

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5 Key Considerations for Designing a New Retail Experience

Quarter 20

Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. In order to capture this ever changing market, retail environments are reinventing themselves and redesigning for the new retail experience. Contact us.

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Ideas for Spring Brand Activation Planning

Trade Show Booth Companies - Trade Group

Consider Major Holidays March has incredible opportunities for entertaining campaigns to engage and excite your customers. Setting up specialty packages or bundles is a fantastic way to play into the month-long tournament or even create a bracket challenge for patrons to engage with, ending with a winner.