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Any business of any size can create an impactful brandedenvironment. What is a brandedenvironment? A brandedenvironment is your brand represented in a physical space intended to engage and entertain an audience. You see brandedenvironments everywhere: stadiums, malls, airports, hotels, etc.
Sports retail giant, Frasers Group, has opened a new flagship Sports Direct store in Manchester, providing sports enthusiasts with a modern and engaging retail experience. Our third Sports Direct flagship, marks another step towards our strategic goal to become the number one sports retailer in EMEA.
Stuart McDowell, Managing Director of Laings , said: “We firmly believe that creating immersive luxury brandenvironments is key to unlocking the full potential of our retail experiences. We’re looking forward to welcoming the St David’s guest in to experience the world of OMEGA, in what will be a truly engagingenvironment.”.
This store will be one of our most advanced to date and will bring to life the Sports Direct brand in a physical space, enabling consumers to engage in an innovative shopping experience first-hand. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.
Pop-up retail has emerged as a dynamic and innovative approach to marketing and brandengagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands. Ghalia BOUSTANI.
It’s a space for kids to do what they love within the surroundings of a Nike brandedenvironment. From December, the sports apparel brand will take Nikeland to the next level. And it engages kids where they are most present – online. Physical to digital.
Instead, it’s proven customers stick with brands that genuinely understand and value them. Research shows emotionally engaged consumers are 3.5 times more likely to recommend a brand, and are 44 per cent less likely to switch to a competitor. These connections build trust, far beyond the reach of any algorithm.
At Paddington Square, London’s newest shopping and dining quarter, brandedenvironment specialist Moss created two large pieces as part of a new public art programme at the location. Work of art Signs and graphics do not have to be purely promotional; they can be used for decorative purposes or even as a piece of art.
Engage the five senses. Only retail stores can fully engage all 5 of the customer’s senses, particularly touch, smell, and taste. Retailers can take advantage of interactive displays to allow customers to actually pick up items and engage their senses. Use technology to engage the customer and make your processes more efficient.
Besides visuals, think about employing sound and touch to assist with wayfinding or to encourage people to engage on different levels. For example, the Ford Foundation Center for Social Justice in New York placed equity and inclusivity front and center in order to reflect its mission: to promote “the inherent dignity of all people.”
Consider Major Holidays March has incredible opportunities for entertaining campaigns to engage and excite your customers. Setting up specialty packages or bundles is a fantastic way to play into the month-long tournament or even create a bracket challenge for patrons to engage with, ending with a winner.
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