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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

Sports retail giant, Frasers Group, has opened a new flagship Sports Direct store in Manchester, providing sports enthusiasts with a modern and engaging retail experience. Our third Sports Direct flagship, marks another step towards our strategic goal to become the number one sports retailer in EMEA.

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Laings chooses St David’s for debut OMEGA showroom

Retail Focus

Stuart McDowell, Managing Director of Laings , said: “We firmly believe that creating immersive luxury brand environments is key to unlocking the full potential of our retail experiences. We’re looking forward to welcoming the St David’s guest in to experience the world of OMEGA, in what will be a truly engaging environment.”.

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

This store will be one of our most advanced to date and will bring to life the Sports Direct brand in a physical space, enabling consumers to engage in an innovative shopping experience first-hand. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands. Ghalia BOUSTANI.

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. And it engages kids where they are most present – online. Physical to digital.

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The human value add in an AI-driven world

Inside Retail

Instead, it’s proven customers stick with brands that genuinely understand and value them. Research shows emotionally engaged consumers are 3.5 times more likely to recommend a brand, and are 44 per cent less likely to switch to a competitor. These connections build trust, far beyond the reach of any algorithm.