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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

"We imagined the next iteration of the brand's environment as a moodier and more intimate experience," Posada told Dezeen. "We We wanted the space to evoke the feeling of some old members' clubs you might find around London.". Walnut cabinetry is used to display products on the main shop floor.

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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

Inside, Imagined Landscape is an entirely curated experience that incorporates multiple spaces, blending the physical and digital realms. The films are displayed on interactive screens celebrating nature. Branded environments. It’s the art of designing an immersive experience encapsulating a brand’s essence.

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Popular Millwork & Fixture Design Trends for Retail Stores & Restaurants

Show Best

Customized display cases, signage, and in-store fixtures to create an effective brand environment – from luxurious shopping to a technology-driven guest experience. A display case for an interactive browsing experience that gives consumers a better understanding of the product or service they are purchasing.

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Make a statement with signs and graphics

Retail Focus

Of course, nowadays, signs and graphics now also play a major role in creating a certain environment for shoppers. In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card.

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Running brand On models London trainer store on "shoppable science museum"

Dezeen

On has opened a trainer store on London's Regent Street "Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based," said On's head of brand environments Nicholas Martin. Its stores form part of On's wider efforts to build its brand internationally.

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