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Understanding pop-up stores; back to the basics

Retail Focus

The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brand environment. These spaces allow for complete control over the customer experience, from the exterior design to the interior layout and product presentation.

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Running brand On models London trainer store on "shoppable science museum"

Dezeen

On has opened a trainer store on London's Regent Street "Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based," said On's head of brand environments Nicholas Martin. It is performance-run culture that is infused into everything we do."

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