Trade Group

SEPTEMBER 29, 2021

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

Branded Environments 52

Branded Environments Light Display Engagement 52

Retail Focus

JULY 24, 2024

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands. Ghalia BOUSTANI.

Visual Merchandising 148

Visual Merchandising Engagement Social Media Space 148

Inside Retail

OCTOBER 9, 2024

Instead, it’s proven customers stick with brands that genuinely understand and value them. Research shows emotionally engaged consumers are 3.5 times more likely to recommend a brand, and are 44 per cent less likely to switch to a competitor. These connections build trust, far beyond the reach of any algorithm.

Engagement 130

Engagement Consumer Outdoor Apparel 130

Retail Focus

SEPTEMBER 20, 2024

Of course, nowadays, signs and graphics now also play a major role in creating a certain environment for shoppers. In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card.

Art 148

Art Visual Merchandising Outdoor Display 148

Quarter 20

SEPTEMBER 27, 2017

Engage the five senses. Only retail stores can fully engage all 5 of the customer’s senses, particularly touch, smell, and taste. Retailers can take advantage of interactive displays to allow customers to actually pick up items and engage their senses. Play on the advantages shoppers recognize for shopping in person.

Design 52

Design Engagement Target Market Display 52