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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Popular Millwork & Fixture Design Trends for Retail Stores & Restaurants

Show Best

Customized display cases, signage, and in-store fixtures to create an effective brand environment – from luxurious shopping to a technology-driven guest experience. Custom millwork is a key contributor to creating a tangible brand experience within the retail and restaurant environments.

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Make a statement with signs and graphics

Retail Focus

Of course, nowadays, signs and graphics now also play a major role in creating a certain environment for shoppers. In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card.

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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

The films are displayed on interactive screens celebrating nature. Branded environments. The practice of extending a brand’s identity and characteristics to spaces and places goes deeper than positioning a logo on a wall and incorporating furniture in the brand’s colour scheme.

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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

We imagined the next iteration of the brand's environment as a moodier and more intimate experience," Posada told Dezeen. "We Walnut cabinetry is used to display products on the main shop floor. We wanted the space to evoke the feeling of some old members' clubs you might find around London.".

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs. The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brand environment.

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Running brand On models London trainer store on "shoppable science museum"

Dezeen

On has opened a trainer store on London's Regent Street "Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based," said On's head of brand environments Nicholas Martin. It is performance-run culture that is infused into everything we do."

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