Branded Environments Design Strategy 
Retail Focus
JUNE 24, 2021
Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. The post Sports Direct opens new London flagship appeared first on Retail Focus - Retail Design.
Retail Focus
FEBRUARY 9, 2022
The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.
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Retail Focus
MARCH 27, 2023
Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences. Each new store opening is pivotal to the next phase of growth for the Group, as we continue to bring the very best brands, environment, product innovations, and experiences to the high street.
Design Week
JUNE 24, 2021
Superunion’s branding work for plastic alternative Notpla and an in-store recycling system at retailer H&M have been awarded the top design prizes at this year’s Cannes Lions festival. This year’s jury president was Design Army chief creative officer Pum Lefebure.
Retail Focus
JULY 24, 2024
This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands. These ephemeral spaces are designed to captivate consumers, offering them immersive experiences that go far beyond traditional retail encounters.
Inside Retail
OCTOBER 6, 2022
Apart from the United States, the foray into the Chinese market is the first time the brand has gone overseas. Designed in bright, inviting colours and equipped with specially developed, high-end wooden furniture, seating options and a play area, users can browse a wide range of products, try them out and experience the new brand environment.
Inside Retail
JUNE 4, 2023
Understanding that a retail store is a place of work for an individual, not just a touchpoint for a brand, is critical to changing our approach to retail staff. The store design has a role to play here. In the future, the store design will need to provide insight into the tasks spaces can facilitate. What if this was flipped?
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