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Make a statement with signs and graphics

Retail Focus

In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card. Spreading festive cheer Seeing as we are edging ever closer to that time of the year, let us start with a festive theme.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs. The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brand environment.

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What is Recommerce and How Does it Work?

Parcel Pending

. #3 Boosts Brand Value. 62% of consumers said that they’d purchase more from a brand that officially partners with a resale platform or company. Joint venturing has a co-branding advantage as it increases the reputation of both the resale brand and the retail partner. #4 4 Value In-Store Credit Higher than Cash.

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