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Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.
The store features interactive experiences and curated activation spaces, including a golf putting green, running gait analysis, Jordan basketball performance challenge, and a dedicated bra studio. Manchester is a significant location for the Group, and we’re excited to be opening our next flagship in the city.”
Too many store formats use a ‘big-business’ local mentality that doesn’t actually relate to the location of the store. We should consider each store location as its own entity, even if it’s still under the umbrella of a global brand. The retail environment can also provide value to a community outside business opening hours.
Visitors are likely to share their experiences with friends, family, and social media followers, extending the reach of the pop-up far beyond its physical location. This organic spread of information can be particularly powerful in building brand awareness and attracting new customers.
Located on Broadwick Street in London's Soho, the two-storey boutique is the brand's second outpost and first international flagship, designed in collaboration with London-based West Architecture. Aimé Leon Dore's first international flagship is located in London's Soho.
This followed similar joint projects at the same location in previous years, all with the aim of raising awareness of the Macy’s Christmas line-up. At Paddington Square, London’s newest shopping and dining quarter, brandedenvironment specialist Moss created two large pieces as part of a new public art programme at the location.
Based on its unique location in the heart of Dubai, overlooking Za’abeel Palace Gardens, it offers a unique living experience inspired by the enchanting beauty of nature. Riyad Bank HQ Gensler Riyad Bank HQ is located in the heart of the prestigious King Abdullah Financial District.
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