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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs. The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brand environment.

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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

Inside, Imagined Landscape is an entirely curated experience that incorporates multiple spaces, blending the physical and digital realms. The films are displayed on interactive screens celebrating nature. Branded environments. Additional items include T-shirts, skirts, and trousers.

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Make a statement with signs and graphics

Retail Focus

Of course, nowadays, signs and graphics now also play a major role in creating a certain environment for shoppers. In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card.

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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

We imagined the next iteration of the brand's environment as a moodier and more intimate experience," Posada told Dezeen. "We Walnut cabinetry is used to display products on the main shop floor. This is equipped with a sound system and a DJ setup, as well as a curated vinyl collection and a bar for guests.

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