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Why Nike is putting used sneakers back on the shelf

Inside Retail

At the same time, consumers are becoming more and more conscious of the environmental impact of throwaway fashion consumption and the opportunity to extend an item’s life through buying secondhand.”. The Gen Z and younger millennial consumer is already accustomed to this,” she pointed out.

Fashion 264
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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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German toy brand Haba just opened its first store in China. Here’s why

Inside Retail

Apart from the United States, the foray into the Chinese market is the first time the brand has gone overseas. Haba’s product offerings are quite holistic, and that has made its growth quite resilient in the face of these current economic headwinds that are sweeping across global markets. “We

Marketing 130
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5 Key Considerations for Designing a New Retail Experience

Quarter 20

Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. In order to capture this ever changing market, retail environments are reinventing themselves and redesigning for the new retail experience. Contact us.

Design 52
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Sustainable Materials in Retail Fixture Design

Quarter 20

Find out whether the materials used in the fixture were recycled, and if so, whether those recycled materials are pre-consumer, post-consumer, or both. We bring beautiful brand experiences to both defined and desired audiences. Determine much of the fixture is made from renewable materials. Contact us.

Design 52