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A s customer s retur n t o hig h stree t thi s summer , Sport s Direct’ s flagshi p stor e wil l feature curate d activatio n space s an d interactiv e experience s fo r consumer s t o explore. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq. an d wil l b e th e pinnacl e o f Sport s Direct’ s retai l offering.
The store features interactive experiences and curated activation spaces, including a golf putting green, running gait analysis, Jordan basketball performance challenge, and a dedicated bra studio. Our third Sports Direct flagship, marks another step towards our strategic goal to become the number one sports retailer in EMEA.
These ephemeral spaces are designed to captivate consumers, offering them immersive experiences that go far beyond traditional retail encounters. The essence of pop-up retail lies in its transient nature, typically available for a limited time, which creates a sense of urgency and exclusivity that resonates with modern consumers.
Inside, Imagined Landscape is an entirely curated experience that incorporates multiple spaces, blending the physical and digital realms. But the site inspires consumers to embrace the outdoors as well. Brandedenvironments. Additional items include T-shirts, skirts, and trousers.
At Paddington Square, London’s newest shopping and dining quarter, brandedenvironment specialist Moss created two large pieces as part of a new public art programme at the location. We have maximised the use of our printers, especially when it comes to improving the exterior of our stores to further push our brand. “We
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