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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

At the same time, consumers are becoming more and more conscious of the environmental impact of throwaway fashion consumption and the opportunity to extend an item’s life through buying secondhand.”. The Gen Z and younger millennial consumer is already accustomed to this,” she pointed out.

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Sports Direct opens new London flagship

Retail Focus

A s customer s retur n t o hig h stree t thi s summer , Sport s Direct’ s flagshi p stor e wil l feature curate d activatio n space s an d interactiv e experience s fo r consumer s t o explore. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq. an d wil l b e th e pinnacl e o f Sport s Direct’ s retai l offering.

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences. Each new store opening is pivotal to the next phase of growth for the Group, as we continue to bring the very best brands, environment, product innovations, and experiences to the high street.

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Understanding pop-up stores; back to the basics

Retail Focus

These ephemeral spaces are designed to captivate consumers, offering them immersive experiences that go far beyond traditional retail encounters. The essence of pop-up retail lies in its transient nature, typically available for a limited time, which creates a sense of urgency and exclusivity that resonates with modern consumers.

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The human value add in an AI-driven world

Inside Retail

Instead, it’s proven customers stick with brands that genuinely understand and value them. Research shows emotionally engaged consumers are 3.5 times more likely to recommend a brand, and are 44 per cent less likely to switch to a competitor. These connections build trust, far beyond the reach of any algorithm.