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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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Placemaking and personal relationships: How to think local, act global

Inside Retail

Retail designers should be thinking about flexibility and mixed-use capabilities while conceiving a new retail concept and planning a store layout. Locally curated stores go personal Our renewed sense of community might supercharge the necessity for brands to customise stores for local audiences. What if this was flipped?

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Running brand On models London trainer store on "shoppable science museum"

Dezeen

On has opened a trainer store on London's Regent Street "Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based," said On's head of brand environments Nicholas Martin. It is performance-run culture that is infused into everything we do."

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Taking Shape

Design Middleeast

The values of the brand are experienced through different branded environments. An example office layout was developed from concept to detail design, which acts as a bases of design for the rest of the work floors in the building. The diverse program in the building is driven by human and technology themes.