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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Personalizing Marketing Strategies Personalization is key to winning customer loyalty. The Fast-Moving Consumer Goods (FMCG) industry is no stranger to challenges.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products. Personalised experiences are tailored to individual preferences and needs, ensuring that each shopper feels uniquely valued, understood, and privileged.

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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Curate 246
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How Domino’s mastered customised messaging at scale

Inside Retail

The platform provides a customised offering tailored to the unique marketing requirements of a franchise operation. It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees.

Marketing 130
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Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

By utilizing data analytics and insights, you can tailor your ads to reach individuals most likely interested in your products or services. Beyond the Booth Let’s talk about the strategy beyond your booth. You can get there using these strategies. This is where the magic of targeted advertising shines. The result?