Retail Focus

NOVEMBER 28, 2022

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

Management 246

Management Shopping Strategy Brand Management 246

Inside Retail

JULY 18, 2024

EssilorLuxottica cannot be greedy, this process has to be a long-term strategy,” he added. That said, EssilorLuxottica has strong distribution capabilities and is good at brand management, so Supreme fits better with them than it did with VF,” he said. Is EssilorLuxottica a better fit? per cent of the luxury eyewear market.

Apparel 261

Apparel Department Stores Management Marketing 261

Inside Retail

SEPTEMBER 3, 2024

He advocates that rather than be a bad experience for shoppers, the way brands manage returns can turn the interaction into “a fantastic opportunity to create a profit centre”. The post Returns: the silent killer of profits or a tool to build customer loyalty? appeared first on Inside Retail Australia.

Management 264

Management Strategy Brand Management Merchandising 264

Retail Focus

OCTOBER 7, 2024

This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products. An immersive journey is created that not only improves brand loyalty but also makes shopping a distinctive form of entertainment and self-expression.

Social Media 147

Social Media Curate Engagement Strategy 147

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media 246

Social Media Color Apparel Texture 246

Retail Focus

JULY 5, 2022

Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Retail Design 227

Retail Design Social Media Design Interior Design 227

Inside Retail

AUGUST 26, 2024

As a result, many global beauty brands have lost a lot of their prestige, brand equity and perceived value in China,” he said. These significant markdowns, while attractive to consumers in the short term, have potentially far-reaching implications for brand perception and long-term profitability in the Chinese market.

Strategy 147

Strategy Promotion Marketing Shopping 147

Inside Retail

MARCH 28, 2023

Scotch & Soda has been acquired by New York-based brand management firm Bluestar Alliance after filing for bankruptcy for its Dutch operations last week. Founded by Gabbay and Ralph Gindi in 2006, Bluestar Alliance’s portfolio of brands includes Hurley, Bebe, and Tahari. Despite recording €342.5 million (US$369.42

Flow 130

Flow Brand Management Fashion Management 130

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology is run as a standalone brand, with its own brand manager. It marks the company’s first foray into private label.

Social Media 182

Social Media Engagement Line Consumer 182

Inside Retail

AUGUST 5, 2021

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations.

Management 130

Management Brand Management Strategy Architecture 130

Retail Focus

OCTOBER 10, 2023

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. What can brand and retail managers learn?

Engagement 147

Engagement Harmony Strategy Management 147

Retail Focus

JANUARY 5, 2024

Luxury brands must manage this amalgamation of technology and traditional retail to create an experience that satisfies their discerning clientele. To effectively manage this transition , several key strategies should be considered: Integrate, Don’t Replace : The key is to use technology as an enhancer, not a replacement.

Balance 147

Balance Strategy Management Reimagine 147

Inside Retail

OCTOBER 2, 2024

In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. Shares of New World Development surged by as much as 23 per cent after trading resumed following Cheng’s resignation.

Art 244

Art Pattern Shopping Brand Management 244

Inside Retail

JANUARY 2, 2024

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Curate 246

Curate Concept Tailored Management 246

Inside Retail

OCTOBER 7, 2024

It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees. This dual approach enhances both the commercial impact and brand consistency of marketing campaigns, says Taguchi CEO Dean Maidment.

Marketing 130

Marketing Management Flow Customer Engagement 130

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130

Expansion Balance Boutique Engagement 130

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Retail Focus

MARCH 3, 2023

Due to the boom registered by online commerce in the last couple of years, retail stores had to rethink their customer strategy. Through the window display, a store can communicate a wide range of messages, like the type of products available, discounts, the general atmosphere, or present the brand.

Display 130

Display Visual Merchandising Light Merchandising 130

Inside Retail

APRIL 5, 2022

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? How mature would you say your online offering is today?

Marketing 130

Marketing Planning Space Engagement 130

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Celebrities such as Drake, Rihanna and Daniel Craig have been known to wear – and be seen wearing – the coats.

Expansion 130

Expansion Planning Fashion Boutique 130

Inside Retail

DECEMBER 4, 2022

Mannie Ma, brand manager for Courvoisier reiterated the importance of the Hong Kong market to the cognac brand. Additionally, our brand prioritises the consumer and culture connection in each market to strengthen brand equity and be more targeted in our strategy,” Mannie Ma, told Inside Retail.

Marketing 130

Marketing Art Consumer Light 130

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. While the online business is still relatively small, it will continue to grow.

Management 130

Management Planning Shopping Line 130

Retail Insider

SEPTEMBER 1, 2021

One of the pioneering firms who built a business around acquiring top-selling brands on Amazon and rapidly scaling them is now driving growth from other areas having found the market becoming increasingly saturated with competitors. We’ve now got 20% of our revenues coming from DTC (direct to consumer) from branded websites.

Art 76

Art Brand Management Marketing Strategy 76

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

Beyond the Booth Let’s talk about the strategy beyond your booth. Another prime example of this strategy is imagine you’re a tech startup specializing in eco-friendly packaging solutions. You can get there using these strategies. It’s like sending a personalized invitation to exactly the right people.

Advertising 52

Advertising Strategy Social Media Marketing 52

Quarter 20

AUGUST 9, 2019

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Brand Strategy for Your Retail Design.

Retail Space 52

Retail Space Space Outdoor Promotion 52

RetailMinded

NOVEMBER 9, 2023

Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. In addition to the tips mentioned above, brand owners should consider personalizing the packaging and including a call to action as well. Personalize the packaging.

Social Media 52

Social Media Color Gifts Design 52