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“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brandmanagement agency, told Inside Retail.
Through sustainable pop-up stores, luxury brands want to share a message, provide customers with novelty, exchange with them, give them space to participate, engage or co-create. Therefore, luxury brand pop-up stores are inviting customers to be more involved and to participate in all activities that it might put forward. .
Selfridges has unveiled its latest installation, “Elton John at The Selfridges Corner Shop”, which aims to transform the retail space into a glittering reimagining of the iconic performer’s world.
Having worked in brandmanagement and experiential tech for years, Ive seen firsthand, brands failing to evolve their customer experience are the ones being left behind. Personalized welcome messages greet visitors in high-end spaces, adding a thoughtful touch. contracted 0.9%
At the time, she was a brandmanager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. There’s even a space if you need to feed your baby.”. New products and services.
The food experience has been wrapped into an iconic space arrangement, featuring an eye-catching floating bridge that connects the main levels at the centre. . The BRIDGE market concept skilful balances the offering into a varied combination of fresh-food areas, catering and dry goods.
Retail design is a creative and commercial field combining several areas of expertise in the design and construction of retail space. Due to the heavy demands of retail space, retail design is getting more lucrative and highly sought. Brand Your Business. But what do you do if you are not experienced?
The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. Watch this space Beyond the ‘Endless Kisses Capsule’ range, Skechers is set to release additional designs featuring popular DVF prints later in the season.
That said, EssilorLuxottica has strong distribution capabilities and is good at brandmanagement, so Supreme fits better with them than it did with VF,” he said. Meanwhile, Dixon believes Supreme can still prosper if EssilorLuxottica allows them to operate independently and doesn’t manage it with an FMCG mindset.
Shaftesbury Capital has announced that Gramicci, the outdoor and lifestyle clothing brand that specialises in hard-wearing apparel, has opened in Covent Garden, marking its global debut retail space. Collaboration items are also on offer, such as Wacko Maria and Adsum for SS23, as well as a range of exclusive store drops.
The physical spaces of luxury brands are being reimagined to tell brand stories and evoke emotions. To create a memorable and emotional experience, luxury retailers are increasingly focusing on creating spaces that engage all the senses, including sight, sound, touch, scent, and even taste. The post Immersive Retailing.
Gramicci Seven Dials will carry all online products as well as collaboration items, with brands such as Wacko Maria and Adsum for SS23. We can’t wait to open the doors to our first ever space in May and start an exciting new chapter for Gramicci!” Exclusive store drops will also be on offer throughout the season.
In a filing, the company announced it would spin off its flagship retail K11 brandmanagement to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. Shares of New World Development surged by as much as 23 per cent after trading resumed following Cheng’s resignation.
Curious about how the world’s most inclusive fashion brandmanages inventory for all shapes and sizes? Ever wondered how Ikea manages to roll out innovative campaigns globally in record time? If you missed Inside Retail’s virtual masterclasses in March, now is your chance to catch up on the valuable insights shared.
And while both online and in-store transactions are part of the overall experience, it's the retail space that currently requires new ideas and layouts. Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building.
Stores as safe spaces. Women’s” shoe stores make me nervous, whereas the David Jones shoe hall always feels like a safe space. The staff can be friendly and welcoming, but it’s up to the brandmanagers, designers, training leaders and the fashion retail industry as a whole to evolve the system.
Earlier this month, Desigual partnered with Melbourne-based brandmanagement firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific.
“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brandmanagement. “We
And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Moreover, they find themselves stuck in regulatory and administrative situations.
Viviology is run as a standalone brand, with its own brandmanager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. It’s really about building up those brand attributes and giving it a very powerful brand DNA.”.
The new business’ stores have been opened within Chemist Warehouse locations, stocking cult beauty brands such as Byredo, Olaplex, Malle, Juliette Has a Gun, and Frederic Male, and range from small store-in-store models, to larger dedicated underground presences such as Ultra Beauty’s Edgecliff store.
This professional is called a window display designer , and their job requires using a unique combination of skills, such as creativity, communication, time management, and space design. Even though they use the same space, each new design looks fresh and enticing, which is exactly the point.
The building is a 20th-century former movie theatre and it was critical to maintain a sense of grandness when entering the space," he added. The brandmanaged to find a Swedish company that could replicate the original terrazzo to cover the entire floor area.
The business employs 180 online retail experts, including a digital marketing team and tech team in India, an operations team and a branding and creative team in Singapore, a procurement team in China, and a growth team and brandmanagement team in Australia. “We
It’s a really vibrant space for us. It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. What are your plans for that space more broadly?
True experiential retailing comes to life when brands skillfully utilize their physical spaces, props, and products to captivate and engage customers in a manner that culminates in a truly unforgettable event. Brands that fail to provide such experiences risk customer apathy and disengagement.
Interestingly, she has observed that there are a lot of companies and brands in the F&B business in Singapore that are offering a range of fusion offerings in this space, and that is something she is steering away from. “We We don’t want to confuse customers with this fusion approach.
Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brandmanager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. The role of education.
Mannie Ma, brandmanager for Courvoisier reiterated the importance of the Hong Kong market to the cognac brand. Additionally, our brand prioritises the consumer and culture connection in each market to strengthen brand equity and be more targeted in our strategy,” Mannie Ma, told Inside Retail.
FJ Benjamin, a leading brandmanagement company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. Cole Haan, another brand in the group’s portfolio.
Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.
The question is what tangible value being loved has for retailers and brandmanagers. Undoubtedly, the brands in the most-loved lists are successful retailers. If you asked me which brand I love the most, I would probably say Jordan, meaning the basketball shoes.
After a successful event in 2024, NPE West returns to Anaheim with an expanded platform for retailers, suppliers, and manufacturers to connect, discover new products, and explore the latest trends in the wellness space.
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brandmanagement practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?
Unfamiliar on the catwalk were the striking figures of women ranging from a size 12 through to a size 20, dominating a space that had only ever been a fantasy for generations of similar women, but made a reality for all by Chelsea Bonner, director of talent agency Bella Management.
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