Retail Focus

OCTOBER 7, 2024

Prada’s recent social media campaign during Milan Fashion Week, featuring TikTok influencer Charli D’Amelio, demonstrates how brands are merging digital interactivity with their physical presence to engage younger audiences and generate buzz.

Social Media 147

Social Media Curate Engagement Strategy 147

Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: Could you touch on the brand’s business and social media strategy to cater to local consumers and attract new retail partners?

Expansion 261

Expansion Strategy Fashion Engagement 261

Inside Retail

JULY 11, 2023

Inada said that the brand has conducted several surveys to gauge the understanding of the brand among local Singaporeans, and found out that while many had great memories of the brand when they were much younger, they had lost touch as they got older.

Reimagine 130

Reimagine Social Media Customer Engagement Management 130

Inside Retail

JUNE 1, 2022

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Benefits and pitfalls of private label. Viviology is just the beginning of Adore Beauty’s push into private label.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

DECEMBER 15, 2024

While entrepreneurship and the direct-to-consumer wellness category present new challenges, I am grateful for the foundation I built in corporate fashion retail that has helped me hone the professional skills to successfully bring Barrire to the growing brand it is today. How have these roles prepared you to launch and run this company?

Fashion 130

Fashion Beauty and Health Balance Social Media 130

Talking Retail

JULY 12, 2021

The “When Time Bears Fruit” advert is running across TV, video-on-demand, digital and social media platforms. Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears.

Advertising 64

Advertising Social Media Brand Management Management 64

Inside Retail

MAY 25, 2022

The brand did a fabulous job of including models of differing cultural backgrounds and abilities in their shoot…but chose to ignore the fact that none of them were above a size 8. No existing followers/ customers – Let’s say you’re a brand who has traditionally not catered to 14+ women. Brands that don’t cater to us?

Other 147

Other Fashion Design Pattern 147

RetailMinded

NOVEMBER 9, 2023

Encourage customers to talk about their unboxing experience on social media or to leave a review of the product on the shop site. This can help to increase brand awareness and generate new leads for your brand. Avoid using excessive amounts of tape or other materials that can make it difficult to open the package.

Social Media 52

Social Media Color Gifts Design 52

Design Wanted

AUGUST 23, 2021

The social media campaign by ANO TV-Novosti and RT Creative Lab from Russia uses visual art , interactive formats and 3D animations to build engaging narratives – some told from the first-hand experience. Minna Bank won the top distinction in the Brands section “Red Dot: Brand of the Year”.

Design 52

Design Social Media Art Brand Management 52

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. You do not want to be the second part. That’s for sure. The result?

Advertising 52

Advertising Strategy Social Media Marketing 52

Trade Show Booth Companies - Trade Group

DECEMBER 21, 2021

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. Some possibilities include: Attendance – Collecting attendance records highlights interactions with your brand. The more people at your activation, the more traction you should see in other areas that impact brand awareness.

Social Media 52

Social Media Shopping Other Brand Management 52