Brand Management Shopping Strategy 
Inside Retail
JULY 22, 2024
Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.
Retail Focus
NOVEMBER 28, 2022
If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.
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Retail Focus
OCTOBER 7, 2024
Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products.
Inside Retail
SEPTEMBER 3, 2024
He advocates that rather than be a bad experience for shoppers, the way brands manage returns can turn the interaction into “a fantastic opportunity to create a profit centre”. Automating the returns process is the first step. The post Returns: the silent killer of profits or a tool to build customer loyalty?
Inside Retail
AUGUST 26, 2024
Jaques Roizen, MD Consulting at Digital Luxury Group, said Sephora’s primary challenge lies in its value proposition as a one-stop-shop for cosmetics in a market where consumers have the convenience of Tmall at their fingertips, especially for regularly repeated purchases.
Inside Retail
OCTOBER 2, 2024
In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. Additionally, Prada will make its debut in the area, opening its first store at the shopping centre.
Retail Focus
JULY 5, 2022
The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business. The primary purpose of retail stores is to stock and sell products to consumers.
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