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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.

Fashion 246
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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products. By combining technology, engagement can be enhanced, and a dynamic experience can be created, ensuring customers feel connected to the brand even outside traditional touchpoints.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

This transformation is not just about technological integration; it’s about reimagining the luxury experience in a holistic manner that resonates with contemporary consumer expectations while staying true to the brand’s heritage. In short, the journey to phygitalization in luxury retail is a complex and multifaceted one.

Balance 147