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Inada said that the brand has conducted several surveys to gauge the understanding of the brand among local Singaporeans, and found out that while many had great memories of the brand when they were much younger, they had lost touch as they got older.
By combining technology, engagement can be enhanced, and a dynamic experience can be created, ensuring customers feel connected to the brand even outside traditional touchpoints. The physical spaces of luxury brands are being reimagined to tell brand stories and evoke emotions.
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