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Elton John Takes Over Selfridges in Corner Shop Transformation

Retail Focus

Selfridges has unveiled its latest installation, “Elton John at The Selfridges Corner Shop”, which aims to transform the retail space into a glittering reimagining of the iconic performer’s world.

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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

By combining technology, engagement can be enhanced, and a dynamic experience can be created, ensuring customers feel connected to the brand even outside traditional touchpoints. The physical spaces of luxury brands are being reimagined to tell brand stories and evoke emotions.