Brand Management Planning Strategy 
Inside Retail
NOVEMBER 13, 2024
“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.
Inside Retail
JULY 22, 2024
Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.
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Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.
Retail Focus
JULY 5, 2022
It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan. Brand Your Business. Seek Advice .
Retail Focus
NOVEMBER 28, 2022
If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.
Inside Retail
AUGUST 26, 2024
The company plans to lay off approximately 4000 employees, which represents 10 per cent of Sephora China’s total workforce. As a result, many global beauty brands have lost a lot of their prestige, brand equity and perceived value in China,” he said.
Inside Retail
OCTOBER 2, 2024
In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. Shares of New World Development surged by as much as 23 per cent after trading resumed following Cheng’s resignation.
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