The rise of Sheike: From Sydney market stall to style authority
Inside Retail
APRIL 5, 2022
SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. We saw a change in our customer and how she interacted with the brand.
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