Brand Management Management Promotion 
Inside Retail
AUGUST 26, 2024
However, the situation Western brands are facing today is much more complex because of two critical weaknesses. “To To further accelerate performance, many of them have relied on discounts and promotions, and kept going deeper, wider and more frequently. Promo-detox is very hard to implement, but the alternative is far more painful.”
Talking Retail
AUGUST 25, 2021
The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.
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Talking Retail
AUGUST 25, 2021
The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.
Inside Retail
OCTOBER 2, 2024
In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. He has been actively involved in various cultural initiatives and has worked to promote Hong Kong’s art scene on the global stage.
Retail Focus
MARCH 3, 2023
This professional is called a window display designer , and their job requires using a unique combination of skills, such as creativity, communication, time management, and space design. So, how do the big brands manage to do this? It’s the way retail stores promote their brand, products, and quality of services.
Retail Focus
JANUARY 5, 2024
Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours.
Inside Retail
AUGUST 22, 2023
When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.
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