Remove Brand Management Remove Location Remove Pattern Remove Space
article thumbnail

Studio Giancarlo Valle transforms historic Stockholm cinema into tactile rug showroom

Dezeen

Mottled green marble covers the walls of the 150-square-metre showroom, which is located in the central Östermalm area of Stockholm. The showroom is located in a former cinema in Östermalm The studio also added more contemporary touches, such as brushed stainless-steel details and walnut and oak furniture. "The

article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?