Remove Brand Management Remove Line Remove Social Media
article thumbnail

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

After you have organized your thoughts, the following line of action is to devise a working business plan. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Create A Business Plan. Create An Online Presence .

article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: Could you touch on the brand’s business and social media strategy to cater to local consumers and attract new retail partners?

Expansion 261
article thumbnail

All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. Viviology is run as a standalone brand, with its own brand manager.

article thumbnail

“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

The brand did a fabulous job of including models of differing cultural backgrounds and abilities in their shoot…but chose to ignore the fact that none of them were above a size 8. No existing followers/ customers – Let’s say you’re a brand who has traditionally not catered to 14+ women. Brands that don’t cater to us?

Other 147
article thumbnail

Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. Encourage customers to talk about their unboxing experience on social media or to leave a review of the product on the shop site. Personalize the packaging. Include a clear call-to-action.

article thumbnail

Experiential Activations: The Return

Trade Show Booth Companies - Trade Group

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. That idea draws a straight line between the activation and the company’s products. Some possibilities include: Attendance – Collecting attendance records highlights interactions with your brand. stores closed. Then in Dec.