Brand Management, Engagement and Target Market

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Brand Management

Engagement

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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

SEPTEMBER 16, 2022

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. Decoding fashion.

Fashion

Fashion Design Target Market Engagement

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

APRIL 5, 2022

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. Our head office really focused on brand-building and storytelling on digital channels. It’s a really vibrant space for us. We’re planning for that to [launch] mid 2022. Hopefully, June.

Marketing

Marketing Planning Space Engagement

Create Retail Today

Indonesian designers discuss the rise of modest fashion at NYFW

The rise of Sheike: From Sydney market stall to style authority

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