Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: Could you touch on the brand’s business and social media strategy to cater to local consumers and attract new retail partners?

Expansion 261

Expansion Strategy Fashion Engagement 261

Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media 246

Social Media Color Apparel Texture 246

Retail Focus

OCTOBER 7, 2024

Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. Blending the physical and digital realms through interactive technology engages customers in novel ways. By Ghalia BOUSTANI.

Social Media 147

Social Media Curate Engagement Strategy 147

Inside Retail

JUNE 1, 2022

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

JULY 11, 2023

Inada said that the brand has conducted several surveys to gauge the understanding of the brand among local Singaporeans, and found out that while many had great memories of the brand when they were much younger, they had lost touch as they got older.

Reimagine 130

Reimagine Social Media Customer Engagement Management 130