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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.

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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. It goes beyond curating a shopping experience that is highly exclusive and personalised.

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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. How does Desigual plan to engage with the community and build a loyal customer base? It’s early days.

Expansion 261
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Analysis: What’s changed since the Farfetch-YNAP deal was first announced

Inside Retail

However, it appears that while the luxury goods group was adept at selling its own brands, managing the technology and logistics of an e-commerce platform like Yoox Net-a-Porter was a different matter. Richemont first purchased Net-a-Porter in 2010 for approximately US$550 million, before merging it with Yoox.

Fashion 246
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From Pop-Up Stores to Seamless Experiences

Retail Focus

However, the emergence of department stores revolutionized the retail landscape by offering diverse products and brands under one roof. This shift allowed retailers to reach rural areas, overcoming the disadvantage of distance from city shopping centres.

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Opinion: Do consumers really shop in the name of love?

Inside Retail

The question is what tangible value being loved has for retailers and brand managers. Undoubtedly, the brands in the most-loved lists are successful retailers. This makes it hard to distinguish the unique aspects of brand love. 1 The article is titled “Brand Love” and the lead author was Rajeev Batra.

Consumer 130