Retail Focus

NOVEMBER 7, 2022

Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable.

Brand Management 130

Brand Management Fashion Management Perspective 130

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

FEBRUARY 9, 2023

Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. Should these elements be hypothetically applied, is there the required retail infrastructure to make these projects happen?

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Retail Focus

OCTOBER 10, 2023

True experiential retailing comes to life when brands skillfully utilize their physical spaces, props, and products to captivate and engage customers in a manner that culminates in a truly unforgettable event. Brands that fail to provide such experiences risk customer apathy and disengagement. A new retailing era?

Engagement 147

Engagement Harmony Strategy Management 147

Inside Retail

SEPTEMBER 16, 2022

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design.

Fashion 130

Fashion Design Target Market Engagement 130