Brand Management, Engagement, Marketing and Pattern

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Managing retail touchpoints for a positive customer experience

Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

Management

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Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Managing retail touchpoints for a positive customer experience

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