Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

Management 246

Management Shopping Strategy Brand Management 246

Retail Focus

FEBRUARY 9, 2023

Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. This also applies to cases of brands that are already established but stuck in a state of innovation neglect.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

JUNE 1, 2022

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We Cosmeceutical opportunity.

Social Media 182

Social Media Engagement Line Strategy 182

Retail Focus

OCTOBER 10, 2023

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

Engagement 147

Engagement Harmony Strategy Management 147

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media 246

Social Media Color Apparel Texture 246

Inside Retail

APRIL 3, 2023

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244

Artistic Accessories Accessories Management 244

Inside Retail

AUGUST 26, 2024

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. For instance, why would a customer choose to buy a Dior lipstick at Sephora when they can easily purchase it directly from the brand’s official Tmall store?”

Strategy 147

Strategy Promotion Marketing Shopping 147

Inside Retail

OCTOBER 25, 2023

per cent take in the Richemont-owned luxury fashion e-commerce company Yoox Net-A-Porter, was approved by the European Union, seven months after the UK Competition and Markets Authority gave its stamp of approval, and over one year after the deal was first announced in August 2022. That is best done on a brand website or in a brand store.

Fashion 246

Fashion Balance Planning Brand Management 246

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

Marketing 130

Marketing Management Flow Customer Engagement 130

Inside Retail

AUGUST 5, 2021

Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M. Online platform OnTheList gets new brand manager. Williams stated. “He He started in June this year.

Management 130

Management Brand Management Strategy Architecture 130

Inside Retail

MAY 10, 2023

“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail.

Boutique 130

Boutique Gifts Fashion Management 130

Retail Focus

AUGUST 10, 2023

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. On one hand, creating a comprehensive brand experience extends an enticing array of opportunities. Brand Dilution : Extending into diverse environments might dilute the brand’s exclusivity and luxury appeal.

Expansion 130

Expansion Balance Boutique Engagement 130

Inside Retail

SEPTEMBER 16, 2022

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. Decoding fashion.

Fashion 130

Fashion Design Target Market Engagement 130

Inside Retail

JULY 11, 2023

I didn’t want to change everything, because of the history and the heritage of the brand in the Singapore market, but we also recognised the need to spice things up a little bit to attract more customers. Inada said that customers were craving comfort foods during this time, and Rive Gauche managed to fill this need.

Reimagine 130

Reimagine Social Media Customer Engagement Management 130

Inside Retail

OCTOBER 13, 2021

The question is what tangible value being loved has for retailers and brand managers. Undoubtedly, the brands in the most-loved lists are successful retailers. This makes it hard to distinguish the unique aspects of brand love. A popular academic study 1 in the Journal of Marketing tried to address these challenges.

Consumer 130

Consumer Shopping Other Marketing 130

Retail Focus

JANUARY 5, 2024

This cohesion reinforces brand identity and ensures a uniform experience regardless of how the customer chooses to engage with the brand. Embrace Experimentation : The phygital landscape is constantly evolving, and luxury brands should be open to experimenting with new technologies and strategies.

Balance 147

Balance Strategy Management Reimagine 147

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

Pre-event marketing is the ace up your sleeve to boost your event ROI. Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. That’s for sure. The result?

Advertising 52

Advertising Strategy Social Media Marketing 52

Quarter 20

AUGUST 9, 2019

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Interactive kiosks that engage customers with each other and the product.

Retail Space 52

Retail Space Space Outdoor Promotion 52