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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable. Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them.

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How Ripcurl mastered asset management with SignManager

Inside Retail

Ripcurl needed a solution for managing thousands of visual assets across its retail network. SignManager’s intelligent asset management system was the key, according to Reilly McHugh of SignManager. Ripcurl could now holistically manage all displays, imagery, and print media, accounting for each store’s custom assets.

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Canada Goose to launch into Australia

Inside Retail

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. How does Desigual plan to engage with the community and build a loyal customer base? It’s early days.

Expansion 261
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EssilorLuxottica acquires Supreme from VF: attractive deal or risky move?

Inside Retail

Supreme was never a good fit for VF,” said Neil Saunders, managing director of GlobalData. That said, EssilorLuxottica has strong distribution capabilities and is good at brand management, so Supreme fits better with them than it did with VF,” he said. Why does the deal make sense for VF Corp?

Apparel 261