Retail Focus

OCTOBER 10, 2023

True experiential retailing comes to life when brands skillfully utilize their physical spaces, props, and products to captivate and engage customers in a manner that culminates in a truly unforgettable event. Brands that fail to provide such experiences risk customer apathy and disengagement. A new retailing era?

Engagement 147

Engagement Harmony Strategy Management 147

Retail Focus

FEBRUARY 9, 2023

Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. Torn between the need to develop and grow and the reality of doing so, small-town brands engage in an inevitable failure to launch.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

JUNE 1, 2022

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

OCTOBER 25, 2023

However, it appears that while the luxury goods group was adept at selling its own brands, managing the technology and logistics of an e-commerce platform like Yoox Net-a-Porter was a different matter. That is best done on a brand website or in a brand store. million. .

Fashion 246

Fashion Balance Planning Brand Management 246

Inside Retail

APRIL 3, 2023

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244

Artistic Accessories Accessories Management 244

Inside Retail

JUNE 23, 2024

SignManager’s intelligent asset management system was the key, according to Reilly McHugh of SignManager. The power of in-store branding When customers enter a retail store, mere seconds determine whether they stay engaged or lose interest.

Management 147

Management Visual Merchandising Display Location 147

Inside Retail

AUGUST 22, 2023

Additionally, instead of leveraging big-name celebrities or influencers, Parade built brand awareness by sending products to micro-influencers, along with digital mood boards and creative direction suggestions via Google Drive.

Social Media 246

Social Media Color Apparel Texture 246

Inside Retail

AUGUST 5, 2021

Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations. Online platform OnTheList gets new brand manager. OnTheList appointed Alexis Fredet as its new brand manager for Australia. He started in June this year.

Management 130

Management Brand Management Strategy Architecture 130

Inside Retail

AUGUST 26, 2024

As a result, many global beauty brands have lost a lot of their prestige, brand equity and perceived value in China,” he said. These significant markdowns, while attractive to consumers in the short term, have potentially far-reaching implications for brand perception and long-term profitability in the Chinese market.

Strategy 147

Strategy Promotion Marketing Shopping 147

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Inside Retail

SEPTEMBER 16, 2022

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design.

Fashion 130

Fashion Design Target Market Engagement 130

Retail Focus

AUGUST 10, 2023

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Market penetration into diverse sectors enables luxury brands to diversify revenue streams, opening doors to uncharted markets and widening their scope of influence. However, this journey is not without its share of pitfalls.

Expansion 130

Expansion Balance Boutique Engagement 130

Inside Retail

MAY 10, 2023

Following some lonely pandemic years, the brand is expecting Mother’s Day to be a big one. “We We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail.

Boutique 130

Boutique Gifts Fashion Management 130

Inside Retail

OCTOBER 30, 2024

Blanca Gonzalez has led merchandising and brand management for top brands including Nike and Lululemon throughout the course of her career. Today, she is the senior vice president and general manager for WSS, a nationally recognised shoe retail chain , and Foot Locker.

Balance 130

Balance Retail Chains Management Brand Management 130

Inside Retail

OCTOBER 7, 2024

The Australian-owned business has spent more than a decade refining and perfecting its enterprise-level digital marketing platform, Distributed Customer Engagement. The platform provides a customised offering tailored to the unique marketing requirements of a franchise operation.

Marketing 130

Marketing Management Flow Customer Engagement 130

Inside Retail

APRIL 5, 2022

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. Our head office really focused on brand-building and storytelling on digital channels. It’s a really vibrant space for us. We’re planning for that to [launch] mid 2022. Hopefully, June.

Marketing 130

Marketing Planning Space Engagement 130

Inside Retail

JULY 11, 2023

It doesn’t jive with our brand, and we are going to stay true to our strengths and focus on our traditional recipes but with updated ingredients to create a differentiation in the marketplace,” she added. Inada said that customers were craving comfort foods during this time, and Rive Gauche managed to fill this need.

Reimagine 130

Reimagine Social Media Customer Engagement Management 130

Retail Focus

JANUARY 5, 2024

This cohesion reinforces brand identity and ensures a uniform experience regardless of how the customer chooses to engage with the brand. Embrace Experimentation : The phygital landscape is constantly evolving, and luxury brands should be open to experimenting with new technologies and strategies.

Balance 147

Balance Strategy Management Reimagine 147

Inside Retail

OCTOBER 13, 2021

The question is what tangible value being loved has for retailers and brand managers. Undoubtedly, the brands in the most-loved lists are successful retailers. This makes it hard to distinguish the unique aspects of brand love.

Consumer 130

Consumer Shopping Other Marketing 130

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

This increases the anticipation and provides valuable engagement metrics and feedback that can be used to fine-tune your booth and offerings. With a major packaging trade show on the horizon, you use targeted ads to reach sustainability professionals, packaging designers, and eco-conscious brand managers. The result?

Advertising 52

Advertising Strategy Social Media Marketing 52

Design Wanted

AUGUST 23, 2021

The social media campaign by ANO TV-Novosti and RT Creative Lab from Russia uses visual art , interactive formats and 3D animations to build engaging narratives – some told from the first-hand experience. Minna Bank won the top distinction in the Brands section “Red Dot: Brand of the Year” – © Red Dot Award.

Design 52

Design Social Media Art Brand Management 52

Trade Show Booth Companies - Trade Group

DECEMBER 21, 2021

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. Pop-up restaurants, TopGolf, immersive activations, Build-A-Bear, and much, much more are examples of engagement as the primary motivator for an economic transaction. By the middle of 2018, the final U.S. stores closed.

Social Media 52

Social Media Shopping Other Brand Management 52

Quarter 20

AUGUST 9, 2019

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Interactive kiosks that engage customers with each other and the product.

Retail Space 52

Retail Space Space Outdoor Promotion 52