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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable. Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them.

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How Domino’s mastered customised messaging at scale

Inside Retail

The Australian-owned business has spent more than a decade refining and perfecting its enterprise-level digital marketing platform, Distributed Customer Engagement. The platform provides a customised offering tailored to the unique marketing requirements of a franchise operation.

Marketing 130
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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

It doesn’t jive with our brand, and we are going to stay true to our strengths and focus on our traditional recipes but with updated ingredients to create a differentiation in the marketplace,” she added. Inada said that customers were craving comfort foods during this time, and Rive Gauche managed to fill this need.

Reimagine 130