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Global brandmanagement firm WHP Global has bought a 70 per cent stake in Isaac Mizrahi from Xcel Brands, in a deal valuing the American designer label at US$68 million. million in cash proceeds.
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The change comes as part of innocent drinks’ continued product development focus to ensure it’s responding to consumer needs and feedback. Charlotte Wright, kids’ ranges brandmanager at innocent drinks, […] If you want more information Retail Times get in touch!
“We are using some modern yet trendy ingredients, like matcha and miso, but we are still using old-school French traditional recipes that are very tough to replicate as it’s time consuming and one can’t cut corners to get it right,” she elaborated.
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