Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Social Media 246

Social Media Color Apparel Texture 246

Inside Retail

JANUARY 2, 2024

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

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Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

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Management Shopping Strategy Brand Management 246

Inside Retail

OCTOBER 2, 2024

“The economic reasons behind the losses are elevated interest rates and weak consumer and business confidence in Hong Kong, which has affected rental income and property valuation,” Gary Ng, senior economist at Natixis, told Inside Retail. “It

Art 244

Art Pattern Shopping Brand Management 244

Inside Retail

JULY 27, 2023

The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. I think that [retail giants] like Woolworths are increasingly aware of their positive and negative influence,” he said.

Social Media 243

Social Media Marketing Flow Management 243

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. billion globally, which reflects an increase of $1.1

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Inside Retail

AUGUST 26, 2024

Jaques Roizen, MD Consulting at Digital Luxury Group, said Sephora’s primary challenge lies in its value proposition as a one-stop-shop for cosmetics in a market where consumers have the convenience of Tmall at their fingertips, especially for regularly repeated purchases.

Strategy 147

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Inside Retail

JUNE 1, 2022

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Multi-brand retailers like Adore Beauty should aim to have 30 per cent of revenue come from private-label products, she said.

Social Media 182

Social Media Engagement Line Strategy 182

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI. Proximity retail can provide this.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. You must set your business out from competitors.

Retail Design 227

Retail Design Social Media Design Interior Design 227

Talking Retail

OCTOBER 28, 2021

Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”. Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By. This story continues at The Famous Grouse campaign inspires togetherness.

Brand Management 111

Brand Management Management Consumer 111

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Brand Management 111

Brand Management Promotion Management Consumer 111

Retail Focus

JUNE 29, 2021

Our retail brand, and the way it’s experienced by the customer, is now recognised as one of the biggest differentiators in the business. It drives our footfall and website traffic, increases willingness to pay and consumer loyalty, sets us apart from our competitors and even helps us attract top talent. Brands mean business. .

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Visual Merchandising Merchandising Management Flow 264

Inside Retail

APRIL 5, 2023

US-headquartered brand management company Authentic Brands Group has made a binding offer to acquire sports and lifestyle company Boardriders – including Australia’s 80-strong Surf Dive ‘n Ski chain of stores.

Apparel 130

Apparel Accessories Accessories Brand Management 130

Inside Retail

JUNE 23, 2024

Not only was this process messy, time-consuming and inefficient, but Ripcurl lacked a visual overview of its assets across stores. SignManager created a custom, self-serve dashboard and asset database through its purpose-built brand management system Signifi, serving as a centralised hub of comprehensive asset information.

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Management Visual Merchandising Display Location 147

Inside Retail

OCTOBER 25, 2023

However, it appears that while the luxury goods group was adept at selling its own brands, managing the technology and logistics of an e-commerce platform like Yoox Net-a-Porter was a different matter. That is best done on a brand website or in a brand store.

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Retail Focus

OCTOBER 7, 2024

Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers. An immersive journey is created that not only improves brand loyalty but also makes shopping a distinctive form of entertainment and self-expression.

Social Media 147

Social Media Curate Engagement Strategy 147

Retail Focus

APRIL 13, 2021

With this initiative, Migros remains faithful to its principles, which are based on the mission of using its own resources to give partners a platform and to build bridges together to reach consumers.

Location 205

Location Marketing Concept Apparel 205

Retail Focus

OCTOBER 10, 2023

Brands that neglect to provide these immersive experiences risk succumbing to customer apathy, as modern consumers increasingly demand not just products or services but memorable encounters that resonate deeply with their desires and emotions. Brands that fail to provide such experiences risk customer apathy and disengagement.

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Engagement Harmony Strategy Management 147

Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Balance 147

Balance Strategy Management Reimagine 147

Inside Retail

DECEMBER 4, 2022

Jebsen Wine and Spirits, Courvoisier’s official distributor in Hong Kong, played a big role in creating a multisensory cognac experience, while the brand revealed a striking and refreshing new bottle design. Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop of water.

Marketing 130

Marketing Art Consumer Light 130

Inside Retail

AUGUST 18, 2021

In a results filing with the Hong Kong stock exchange, Samsonite said widespread cross-border travel restrictions, the closure of retail stores and ongoing, significant reductions in travel and discretionary spending among consumers had reduced demand for many of the group’s products. Net sales were $799.5

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Expansion Management Brand Management Consumer 130

Retail Focus

AUGUST 10, 2023

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

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Inside Retail

JUNE 28, 2022

Far from the glamour of a high-end shopping mall, Chemist Warehouse’s new brand Ultra Beauty is quietly extending the discount pharmacy’s hold on pharmaceuticals, health and beauty into the glitzy end of the spectrum. Beyond the beauty and branding, inclusivity is a major part of Ultra Beauty’s mission, Pecora said.

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Beauty and Health Space Location Consumer 130

Inside Retail

MARCH 13, 2024

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

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Light Advertising Planning Brand Management 130

Inside Retail

MAY 10, 2023

Following some lonely pandemic years, the brand is expecting Mother’s Day to be a big one. “We We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail.

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Boutique Gifts Fashion Management 130

Inside Retail

DECEMBER 15, 2024

It is this experience in retail, that I gained from an early stage in my career, that has helped me as Alexa Adams and I branched out to create our own wellness-oriented DTC brand, Barrire, in 2020. How have these roles prepared you to launch and run this company?

Fashion 130

Fashion Beauty and Health Balance Social Media 130

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

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Marketing Engagement Space Brand Management 130

Inside Retail

MAY 25, 2022

Brands that don’t cater to us? “We can’t afford it “ We personally find this hard to swallow when so many small brands manage to nail inclusive sizing. We turned to Tommika Valente, Managing Director of Anto Apparel, one of LeukBook’s partner brands, for advice. Not making the cut.

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Other Fashion Design Pattern 147

Inside Retail

OCTOBER 7, 2024

It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees. This dual approach enhances both the commercial impact and brand consistency of marketing campaigns, says Taguchi CEO Dean Maidment.

Marketing 130

Marketing Management Flow Customer Engagement 130

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We feel this is going to be an important segment.

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Management Planning Shopping Line 130

Retail Times

MAY 1, 2023

The change comes as part of innocent drinks’ continued product development focus to ensure it’s responding to consumer needs and feedback. Charlotte Wright, kids’ ranges brand manager at innocent drinks, […] If you want more information Retail Times get in touch!

Brand Management 59

Brand Management Management Consumer 59

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Celebrities such as Drake, Rihanna and Daniel Craig have been known to wear – and be seen wearing – the coats.

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Expansion Planning Fashion Boutique 130

Inside Retail

JULY 11, 2023

“We are using some modern yet trendy ingredients, like matcha and miso, but we are still using old-school French traditional recipes that are very tough to replicate as it’s time consuming and one can’t cut corners to get it right,” she elaborated.

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Reimagine Social Media Customer Engagement Management 130

Retail Insider

SEPTEMBER 1, 2021

What has changed is the move by the brand management team in Thrasio to build a growth plan for acquired brands that involves more than just the Amazon channel. We’ve now got 20% of our revenues coming from DTC (direct to consumer) from branded websites.

Art 76

Art Brand Management Marketing Strategy 76

Inside Retail

MAY 15, 2022

We are expanding our capsule range to provide more options,” brand manager Claire Primrose said. It’s a choice that brands make to exclude a consumer market that is ready and waiting to spend money on them. “I We have a growing customer segment who identify as gender neutral. The desire for this kind of fashion is there.

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Fashion Texture Art Marketing 130