Brand Management Concept Engagement 
Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.
Retail Focus
NOVEMBER 7, 2022
More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable. Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them.
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Retail Focus
FEBRUARY 9, 2023
Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. The retail environment concept, theme and offer display.
Inside Retail
JULY 22, 2024
Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. How does Desigual plan to engage with the community and build a loyal customer base? It’s early days.
Retail Focus
OCTOBER 7, 2024
Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. Blending the physical and digital realms through interactive technology engages customers in novel ways. By Ghalia BOUSTANI.
Retail Focus
OCTOBER 10, 2023
The Retail Theatre In the contemporary landscape of retail literature, the prevailing emphasis centres on the concept of store experiences, retail experiences, and the paradigm of experiential retailing. The concept of the “experience economy” highlights how brands use their spaces, props, and goods to engage customers in memorable events.
Inside Retail
JUNE 1, 2022
“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We
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